If you want to own your own business, you don't have to build the brand, product, store concept and operational structure from scratch. With Joure Perfume, make the path to opening your own store clearer and more planned.
It may be your first store. It is not our first store.
Deciding to start your own business is exciting. But building the entire system from scratch — from creating a brand to selecting products, from store design to supply — takes serious time, energy and experience.
The Joure Perfume dealership system is designed to help entrepreneurs who want to own their own business focus on opening their own store, instead of building a brand and operating system from scratch.
Focus on growing your store. Don't get bogged down building the system from scratch.
When you set out to build your own business, you don't just choose which product to sell. You have to make many decisions at once: the right city, the right location, store concept, product planning, supply, pricing, training, opening and customer acquisition.
And behind all of these decisions lies a single question: "Am I investing in the right business?" The way to reduce this uncertainty is not to try to discover everything on your own, but to move forward with a proven system and an experienced team.
We know how important it is to make the right decisions in your first store investment. As Joure Perfume, we have managed store opening processes in different locations — together with concept, product planning, store setup, training and opening operations. We are turning this experience into a clearer, more systematic and more actionable roadmap for our new investors.
We don't just offer you a brand. We also show you the path to follow while building your store.
The Joure store concept is applied so as to create the same brand experience across different cities and locations.
As current store and city numbers are confirmed by management, they will be added to this section.
There are many things to resolve before you open a store's doors. The Joure dealership system moves this process forward within a defined structure.
A ready brand identity and corporate communication system.
A store design and application standard aligned with the Joure brand identity.
Product groups and product planning created for the store.
A central product supply structure for operational continuity.
Initial support for managing the store and products correctly.
The communication and marketing plan to be applied during the store's opening process.
The goal isn't to overwhelm you with information; it's to clarify what you need to do at each stage.
We learn about your city, your investment plan, your goals and your current circumstances.
We assess the mutual fit of the region, location and investment model.
Once suitability is confirmed, we build the roadmap from store setup to product planning and opening.
A preliminary meeting doesn't commit you to any investment decision. Its first purpose is to assess mutual fit.
A Joure store is not just a point of sale where products are displayed. Store design, product presentation, lighting, colors and the overall customer experience are planned together to create the same brand perception.
One of the important parts of our dealership system is that the investor doesn't have to design their store from scratch.
Different cities. The same Joure experience.
The scope of a Joure store investment is assessed according to the size, location, physical conditions of the chosen store and the concept to be applied. After the preliminary meeting, the investor is presented with a clearer, store-specific roadmap.
Planned according to location and square meters. (Current m² criteria to be confirmed.)
Applied in line with the Joure corporate store concept.
A product mix suited to the store's sales capacity is created.
The current dealership model and commercial terms. (Shared clearly in the preliminary meeting.)
Perfume is not a product bought only on special occasions. Thanks to daily use, differing scent preferences, gifting needs and seasonal product changes, it's a category in which the customer can reconnect with the brand again and again.
The Joure store model, in turn, is based not on a single product but on offering different scent and complementary product categories within the same store.
Running a store sustainably is just as important as setting it up. In the Joure dealership structure, stores move forward connected to the head-office structure through product supply, brand standards, seasonal communication activities and the operational processes needed.
Our goal isn't to open a store and walk away; it's to ensure the Joure standard is applied sustainably.
The Joure dealership system is designed especially for investors who want to be at the head of their own business, apply a certain brand standard and build a long-term operation.
Joure doesn't grant dealerships to everyone; it seeks a mutual fit.
The investment amount may vary according to the store's size, physical features, location and the concept to be applied. After the preliminary meeting, clearer information is shared based on your investment plan.
Yes. Even if you don't have an existing location, you can hold a preliminary meeting. Suitable region and store criteria are assessed during the meeting.
New dealership regions are evaluated in line with the existing store network and regional strategy. After your application, suitability is checked for the city and region you have in mind.
First, our dealership team holds a short meeting with you. Your investment plan, city and location are assessed. If a mutual fit is established, the store opening process is planned.
Stores are planned in line with the corporate store concept and standards defined by Joure.
During the store opening process, the necessary initial briefings and training on products, the brand and basic operations are provided.
No. The first dealership preliminary meeting is free and doesn't force the investor to make any decision.
Or you could have taken the first step today.
Starting your own business is a big decision. But the first step doesn't have to be big. Today, simply by talking through your investment plan, you can find out whether the Joure dealership system is right for you.
Fill out the form to join the Joure Perfume family. Let our dealership team review your application and get in touch with you.
